No end in sight to the gamification trend! We’ve already seen an element of gaming brought to consumers’ daily chores, public transport and recruiting — to name just a few examples — and recently we came across a new one. The spotting this time? Foodzy, a site that turns healthy eating into a game, with rewards for those who do it well.
Amsterdam-based Foodzy aims to help users keep track of what they eat during the day and then reward healthy and fun eating habits with badges. Users check into the site periodically to register what they’ve eaten — Foodzy maintains a list of food products specific to the country they live in — and those who regularly eat vegetables, fruit or fish win special badges for their healthy eating habits. Foodzy hastens to point out, however, that its primary goal is not only health or weight loss. Rather, in recognition of the belief that the best diet is a varied and enjoyable one, the site also rewards eating cake on one’s birthday, for instance, or barbecuing multiple meals over the course of the summer. In any case, badges are awarded to reflect participants’ healthful and enjoyable eating choices, and users can view detailed statistics of what they’ve eaten over time. They can also compete against friends on the site.
A mobile app is on the way, and in the future, Foodzy’s API may also offer the possibility of connecting the service to hardware devices like WIFI scales, Nike Plus or XBox Kinect for an even richer experience, the company says. In the meantime, using Foodzy is free with a Lite account, but the user’s food history is kept for only 30 days. Pro accounts, on the other hand, cost USD 15 per year in exchange for an unlimited food record, detailed insights into food statistics, more badges and the opportunity to start diet plans.
The motivational challenges that face dieters have been the subject of many innovations over the years, and using the latest technology to incorporate gaming mechanics seems like a logical next step. Where can you apply these mechanics to get consumers fired up?
SITE USUES GAMING TO REWARD HEALTHY EATING CONDITIONS
Fuente:
http://www.springwise.com/food_beverage/foodzy/
La puedes ver en http://www.proyectobamboo.com/revista/..
Trying to make sustainability an effortless part of everyday life has long been a driving force behind innovation, with the in.gredients package-free grocery store being a recent notable example...
We will never tire of the positive effects of nature. Its calming, soothing and inspiring influence will never go out of style. The more we rush, the more time we spend indoors staring at our screens and devices, the more urban our lifestyles become, the more we crave and need time away from it all...
Swedish telecom provider Telia offers a free download for users to disable the internet at home, and has created “internet-free zones” in various parts of Sweden...
After the concept virtual grocery store with QR Code labeled products, located in Hangangjin subway station in Seoul, South Korea, we now have the real thing starting today! ...
La future Golf Cabriolet sera officiellement lancée le 9 septembre. Pour cela, Volkswagen a décidé d’utiliser la réalité augmentée afin de vous permettre de découvrir son modèle et de le configurer en 3D...
Acclaimed photography duo Warren Du Preez and Nick Thornton Jones inaugurate the Vinyl Factory’s new gallery space in Chelsea, London, with their first solo show, When the Night Falls...
Artificial Moon is a sculptural piece by Beijing-based artist Wang Yuyang constructed from hundreds of various compact fluorescent lightbulbs...
Illustrator Rosanna Webster’s work is characterized by her experimental intertwining of film, photography, projection and collage. And it’s this combination of skills and techniques that has propelled her into the spotlight in the art and photography circles- and onto our radar...
La firma británica organiza eventos vips para mostrar su desfile en 3D. En los últimos años, los avances en la tecnología han hecho posible admirar desde cualquier punto del planeta, y en riguroso directo, el desarrollo de las pasarelas más importantes...
Lancôme launched a new website called, “Visions of Beauties,” where International public figures such as Karl Lagerfeld, Giuseppe Zanotti, Alec Monopoly, Cédric Klapisch, and Anna Dello Russo could express their own Vision of Beauty. The project’s purpose is to celebrate Lancôme’ s new product, VISIONNAIRE [LR 2412 4%] serum...
The latest cinematic offering from Kris Van Asche and Dior Homme reinforces the mandate for Fall/Winter 2011: fluidity and minimalism. Entitled “The Wanderer,” the two minute short film was shot by fashion photographer Willy Vanderperre and stars model Victor Nylander sporting pieces from Dior’s Fall/Winter 2011 collection for men...
It is a bonus that the games in Pinel & Pinel Arcade 80s Trunk actually work, as the luxurious trunk alone is a marvel...
No end in sight to the gamification trend! We’ve already seen an element of gaming brought to consumers’ daily chores, public transport and recruiting — to name just a few examples — and recently we came across a new one. The spotting this time? Foodzy, a site that turns healthy eating into a game, with rewards for those who do it well...
La maison Hermès est une des maisons de Luxe qui sait surprendre et étonner ses fans dans ses démarches et ses choix en matières de stratégie digitale. Parfois on aime, parfois on ne comprend pas, mais dans tous les cas la maison Hermès est toujours force de proposition et offre des animations ludiques, originales et créatives...